We grew up with Lassie or Wishbone or Martha. Likely, we followed the adventures of Clifford or Mr. Peabody or Scooby Do. Maybe we cried for Old Yeller and Marley, rooted (and got a bit teary) for Skip, marveled at Hachi.
And, of course, fiercely loved the dogs in our own lives.
Then, when it came time to feed them, we turned to the brands we’d grown up with, the brands that promised us strong and healthy bones, that promised us the right blend for puppies, for young dogs, for senior dogs, the brands that promised us that we’d be doing right by our dogs by feeding them this product.