Core editor skillset

__ Manage campaigns and projects

__ Mentor novice writers and editors

__ Architect information

__ Develop/refine brand guidelines

__ Develop content guidelines and briefs

__ Design editorial processes

__ Develop writing and style guidelines

__ Restructure and revitalize text

__ Write original content/copy

__ Trim and tighten existing content/copy

__ Refocus content for new audiences, goals

__ Developmental editing (structure, strategy, approach: the foundation)

__ Line editing (style, pacing, sentence structure, voice and tone: effectiveness)

__ Copyediting (grammar, usage, syntax: correctness)

Core writing qualities

__ Strong narrative line

__ Creative and engaging turn of phrase

__ Controlled, well-balanced rhythm and pacing

__ Cohesive text, tight constructions

__ Clear, crisp, clean sentences